Shredfarmer'sCafe · BRS Nagar
Call

Farmer roots.
Fitness mindset.

Satnaam grew up around farmland in Punjab and spent his twenties in gyms. Somewhere between those two things he worked out that the food was the part almost everybody gets wrong — himself included, for years.

Satnaam throwing a wall ball overhead during a HYROX heat

How the cafe came about

  1. 01 Before the cafe

    It started with steel containers

    Before there was a cafe there was a routine: cook twice a day, weigh everything, carry it in a stack of steel dabbas to the gym and to work. It was not glamorous and it was not enjoyable, but it was the only way to know what he was actually eating.

    The problem was everyone else. Clients he coached would follow a plan for three weeks and then quit — not because the plan was wrong, but because nobody wants to spend their Sunday portioning chicken into boxes. Ludhiana had plenty of places to eat. It had almost nowhere you could walk into, order, and know the numbers.

  2. 02 May 2026

    Then dust and bricks, for a while

    The build took months longer than planned. There were sleepless nights and a stretch where giving up would have been the easier call. In May the sign went up on Block F Marg with a single line on the Instagram post: Ludhiana, get ready. The doors opened that June.

    The wall going up, weeks before the doors did
  3. 03 June 2026

    Three things went in on purpose

    • 27 seats, not a queue

      A dining room you sit down in, rather than a counter you stand at.

    • 1 open kitchen

      The cooking happens in front of the people who are going to eat it.

    • 5 numbers per dish

      Protein, carbohydrate, fat, sodium and calories, printed on every line.

Every meal we serve is made with passion, precision and purpose. Not just food, but fuel for your goals.

Satnaam

The menu gets tested at race pace.

HYROX Delhi. The Yoddha Race. A 71-kilometre ride out of Ludhiana on a Sunday morning. Whatever is on the pass has already been eaten the week of an event.

Satnaam driving a weighted sled down the floor at HYROX
Sled push, HYROX
Satnaam running a lap between stations at the Yoddha Race
The Yoddha Race
Satnaam pulling himself up a cargo net against a black background
Cargo net
Satnaam riding a road bike down a tree-lined road at dusk
71 km, one ride
Satnaam with his training group at the HYROX Delhi sponsor wall
The training group, Delhi
Satnaam throwing a head kick in a boxing gym
Off-season work

HYROX competitor

Raced HYROX Delhi in 2026, and trains through the year with a group that travels to events together.

Classic Physique

A bodybuilding background is where the discipline around weighing food came from in the first place.

Coach, then cook

Certified personal trainer and nutrition coach. The cafe is the coaching, made available to people who never signed up for it.

Portrait of Satnaam, founder of Shredfarmer's Cafe

ਵੇਲੇ ’ਤੇ ਖੁਰਾਕਾਂ ਕੰਮ ਆਉਂਦੀਆਂ ਨੇ, ਪੈਸੇ ਨਹੀਂ।

"At the right time it is nutrition that helps you — not money."

It is a Punjabi line he posts often, and it is more or less the whole argument for the place. You cannot buy back a decade of eating badly.

@shredfarmer Work with him

Someone took the name apart.

Nobody at the cafe wrote this. It turned up under a training reel one afternoon, and the only reply it got from Satnaam was a heart and a pair of raised hands — which around here counts as ratification.

Shred

  1. Strength
  2. Hustle
  3. Resilience
  4. Endurance
  5. Discipline

Farmer

  1. Focus
  2. Ambition
  3. Resilience
  4. Mindset
  5. Effort
  6. Results

Written by @tarancheema007 on Instagram, and kept here in his letters.

Come and taste the argument.

BRS Nagar, in front of Downtown Market. Open 8 AM to 11 PM, every day.

See the menu Directions